The London market
~20M international visitors/year. Demand driven by tourism, business and events.
The 90-night rule
In Greater London, entire homes are capped at 90 nights/calendar year without planning permission. Platforms enforce it automatically.
Top areas
Westminster/Kensington (£200-400/night), Shoreditch/Camden (£120-220), Greenwich/Brixton (good yield).
Strategy with a capped quota
Target premium dates, maximize revenue per night, switch to mid-term rental the rest of the year. With high London rates, saving 15-18% commission via your CapDirect direct booking site has maximum impact.