Tokyo's booming demand
Record tourism, weak yen, travelers seeking authentic stays.
The minpaku law
Since 2018: mandatory license, 180 nights/year max, ward-specific restrictions, guest registry obligations. Alternative: simplified hotel license (no day cap, stricter requirements).
Rates
¥10,000-25,000/night in Shinjuku, Shibuya, Asakusa. Peaks: cherry blossom and autumn.
Direct booking
Tokyo guests are international and search via Google. A multilingual CapDirect mini site captures them commission-free, with a digital guidebook to explain local rules.